최철재 사진

Choi chul jae | Department of Business Administration

  • 직급:
    Professor

학과소개

As the global economy has recently shifted to a service-oriented economy, companies must develop new strategies and tactics to respond to changing customer demands. Service marketing researches how to explain and solve various customer problems and marketing problems faced in service situations. Professor Choi teaches marketing, consumer psychology and behavior, marketing research, service marketing, and brand communication at the undergraduate course. He also teaches research methodology, marketing theory, and service marketing in graduate school. Professor Choi is currently interested in relationship marketing in the context of services and is conducting research on it.

학력

  • [2002] doctor's degree Dankook University (Major in Marketing)

주요경력

  • Dankook University (2003-03-01)
  • KAIST (2006-08-28)
  • UCLA (2018-09-01)

주요연구분야

Customer Satisfaction and Dissatisfaction(CS/D)
Relationship Marketing
Service Marketing
Design Marketing
IT Marketing

컨설팅 가능 분야

CS
Service Quality
Market Research
CRM

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