As the global economy has recently shifted to a service-oriented economy, companies must develop new strategies and tactics to respond to changing customer demands. Service marketing researches how to explain and solve various customer problems and marketing problems faced in service situations. Professor Choi teaches marketing, consumer psychology and behavior, marketing research, service marketing, and brand communication at the undergraduate course. He also teaches research methodology, marketing theory, and service marketing in graduate school. Professor Choi is currently interested in relationship marketing in the context of services and is conducting research on it.
-  doctor's degree Dankook University (Major in Marketing)
- Dankook University (2003-03-01)
- KAIST (2006-08-28)
- UCLA (2018-09-01)
Customer Satisfaction and Dissatisfaction(CS/D)
컨설팅 가능 분야